Quintessence of strategic management, the: what you really need to know to survive in business
Auteur :
Kotler, Philip / Berger, Roland / Bickhoff, Nils
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662569283
Date de publication :
30 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.