Timeless principles of successful business strategy, the: corporate sustainability as the new driving force
Auteur :
Viardot, Eric
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783662572009
Date de publication :
25 juil. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.