Luxury marketing: a challenge for theory and practice
Éditeur :
Gabler
ISBN :
9783663205173
Date de publication :
23 août 2016
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
​The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.