New online retailing: innovation and transformation
Auteur :
Heinemann, Gerrit / Schwarzl, Christoph
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783834923233
Date de publication :
28 sept. 2010
Dimensions :
24,0 x 17,0 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web.