Consumer psychology: a study guide to qualitative research methods
Auteur :
Hackett, Prof. Paul M.W. / Schwarzenbach, Jessica / Jürgens, Uta Maria
Éditeur :
Verlag Barbara Budrich
ISBN :
9783847407720
Date de publication :
18 avr. 2016
Dimensions :
21,0 x 14,8 x 1,0 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.