Retailing in a scm-perspective
Auteur :
Kotzab, Herbert
ISBN :
9788763001267
Date de publication :
14 sept. 2005
Dimensions :
23,0 x 15,5 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Danemark
Presenting an SCM framework and integrating it with basic principles of operations, management and marketing, this book is written for two purposes. One is to be used in teaching retail management courses and the other is, to be used by practitioners when considering how to develop the performance of their organizations further.