Different brains, different approaches: successful neuro advertising for male and female
Auteur :
van Osch, Huub
Éditeur :
BIS Publishers B.V.
ISBN :
9789063694357
Date de publication :
15 déc. 2016
Dimensions :
21,0 x 20,9 cm
Langue :
Anglais
Pays d'origine :
Nederlands
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.