Strategic design: 8 essential practices every strategic designer must master
Auteur :
Calabretta, Giulia / Gemser, Gerda
Éditeur :
BIS Publishers B.V.
ISBN :
9789063694456
Date de publication :
15 sept. 2016
Dimensions :
24,4 x 19,3 x 1,9 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
Nederlands
Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices.