Nuanced account management: driving excellence in b2b sales
Auteur :
Shankar, Bala
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811083624
Date de publication :
25 avr. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.