Segmentation in social marketing: process, methods and application
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811094576
Date de publication :
16 juin 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.