Present-day corporate communication: a practice-oriented, state-of-the-art guide
Auteur :
Beger, Rudolf
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811304019
Date de publication :
3 juil. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying).