Behavioural business: the psychology of decisions in economy, business and policy contexts
Éditeur :
Springer Verlag, Singapore
ISBN :
9789811955488
Date de publication :
12 avr. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.