Modern developments in behavioral economics: social science perspectives on choice and decision making
Auteur :
Dowling, John Malcolm / Yap, Chin-fang
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789812701435
Date de publication :
6 sept. 2007
Langue :
Anglais
Pays d'origine :
Singapour
Examines the field of behavioral economics and provides insights into questions such as: Does utility bring happiness? How do emotions and personal perspectives color our economic decisions? How do altruism, trust, fairness and justice come into play in game theory? And why are some organizations so successful in implementing their objectives?