Digital wine: how qr codes facilitate new markets for small wine industries
Auteur :
Brabazon, Tara / Winter, Mick / Gandy, Bryn
Éditeur :
Springer Verlag, Singapore
ISBN :
9789812870582
Date de publication :
27 mai 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Singapour
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.