Quantitative modelling in marketing and management
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814407717
Date de publication :
8 déc. 2012
Langue :
Anglais
Pays d'origine :
Singapour
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.