Architecting experience: a marketing science and digital analytics handbook
Auteur :
Wheeler, Scot R
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814678414
Date de publication :
19 févr. 2016
Langue :
Anglais
Pays d'origine :
Singapour
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.