Marketing analytics: a practitioner's guide to marketing analytics and research methods
Auteur :
Charan, Ashok
Éditeur :
World Scientific Publishing Co Pte Ltd
ISBN :
9789814678575
Date de publication :
10 juil. 2015
Langue :
Anglais
Pays d'origine :
Singapour
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.