Predictably irrational: the hidden forces that shape our decisions
Auteur :
Ariely, Dan
Éditeur :
HarperCollins Publishers
ISBN :
9780007256532
Date de publication :
5 mars 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
280 g
Format :
Unsewn / adhesive bound; B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.