Frenemies: the epic disruption of the advertising industry (and why this matters)
Auteur :
Auletta, Ken
Éditeur :
HarperCollins Publishers
ISBN :
9780008296995
Date de publication :
7 juin 2018
Dimensions :
23,4 x 15,3 x 2,8 cm
Poids :
440 g
Format :
Unsewn / adhesive bound; Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled