Marketing strategy: relationships, offerings, timing & resource allocation
Auteur :
Sudharshan, Devanathan
Éditeur :
Pearson Education (US)
ISBN :
9780024182647
Date de publication :
8 févr. 1995
Dimensions :
24,1 x 18,1 x 2,6 cm
Poids :
827 g
Langue :
Anglais
Pays d'origine :
USA
Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options.