Cracking the japanese market: strategies for success in the new global economy
Auteur :
Morgan, James C. / Morgan, J. Jeffrey
Éditeur :
Simon & Schuster
ISBN :
9780029216910
Date de publication :
4 avr. 1991
Dimensions :
24,0 x 16,0 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
USA
The authors are members of Applied Materials Inc, an American supplier of advanced processing equipment to the semiconductor industry that has succeeded in breaking into the Japanese market. This book describes their achievement, and provides advice on doing business in Japan.