22 immutable laws of branding, the: how to build a product or service into a world-class brand
Auteur :
Ries, Al / Ries, Laura
Éditeur :
HarperCollins Publishers Inc
ISBN :
9780060007737
Date de publication :
20 mars 2011
Dimensions :
23,5 x 18,7 x 1,7 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
USA
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu