Punching in: one man's undercover adventures on the front lines of america's best-known companies
Auteur :
Frankel, Alex
Éditeur :
HarperCollins Publishers Inc
ISBN :
9780060849672
Date de publication :
18 nov. 2008
Dimensions :
20,3 x 13,5 x 1,4 cm
Poids :
218 g
Langue :
Anglais
Pays d'origine :
USA
Presents the author's quest to find out: how some of the giants of commerce turn thousands of average job applicants into loyal-even fanatical-workers; how do they identify and recruit workers who will best fit their companies; and, how do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands.