War in the boardroom
Auteur :
Reis, Al
Éditeur :
Reis, AlReis, Laura,
ISBN :
9780061669194
Date de publication :
2 avr. 2009
Dimensions :
21,0 x 14,0 x 2,6 cm
Poids :
378 g
Langue :
Anglais
Pays d'origine :
USA
Focuses on the complicated relationship between marketing and management. This title reveals the struggle that is endemic in corporations across the world, how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa.