Women want more: how to capture your share of the world's largest, fastest-growing market
Auteur :
Silverstein, Michael
Éditeur :
Silverstein, MichaelSayre, Kate,Butman, John,
ISBN :
9780061776410
Date de publication :
1 sept. 2009
Dimensions :
22,9 x 15,2 x 2,8 cm
Poids :
501 g
Langue :
Anglais
Pays d'origine :
USA
Offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's needs and concerns through the results of a study by the Boston Consulting Group's Global Inquiry into Women and Consumerism.