24-hour customer, the: new rules for winning in a time-starved, always-connected economy
Auteur :
Ott, Adrian C.
Éditeur :
Ott, Adrian C.
ISBN :
9780061798610
Date de publication :
1 sept. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
387 g
Format :
book
Langue :
Anglais
Pays d'origine :
USA
Explores the economics of time and attention, helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. This title argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons.