Hidden in plain sight: how to create extraordinary products for tomorrow's customers
Auteur :
Chipchase, Jan / Steinhardt, Simon
Éditeur :
HarperCollins Publishers Inc
ISBN :
9780062125699
Date de publication :
20 juin 2013
Dimensions :
22,9 x 15,2 x 2,3 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently.