Business marketing: text & cases
Auteur :
Havaldar, Krishna K.
Éditeur :
Havaldar, Krishna K.
ISBN :
9780070083257
Date de publication :
1 mai 2010
Dimensions :
61,7 x 47,2 x 5,5 cm
Poids :
344 g
Langue :
Anglais
Pays d'origine :
USA
Emphasises on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. This book focuses on the needs and interests of an Indian reader.