When customers think we don't care
Auteur :
Buchanan, Richard
Éditeur :
McGraw-Hill Education
ISBN :
9780070138636
Date de publication :
29 mai 2008
Dimensions :
21,3 x 14,1 x 2,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Australie
Who is the enemy? The enemy is us! Every organisation is filled with people - owners, managers, workers - who worry about the 'enemies' that could bring about the end of their employment. This book rewrites everything you thought you knew about marketing and customer service.