Consumer behaviour
Auteur :
Webb, Karen
Éditeur :
McGraw-Hill Education
ISBN :
9780070278370
Date de publication :
21 oct. 2009
Dimensions :
25,1 x 20,1 x 0,9 cm
Poids :
474 g
Langue :
Anglais
Pays d'origine :
Australie
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.