Services marketing
Auteur :
Zeithaml, Valarie A.
Éditeur :
Zeithaml, Valarie A.Bitner, Mary Jo,Gremler, Dwayne D.,
ISBN :
9780071086967
Date de publication :
16 mai 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.