Marketing game!, the
Auteur :
Mason, Charlotte H.
Éditeur :
Mason, Charlotte H.Perreault Jr., William D.,
ISBN :
9780071150460
Date de publication :
1 août 2001
Dimensions :
25,4 x 20,3 x 1,0 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
Applicable for various areas of Marketing and levels, this title is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. The instructor can also decide the level of complexity by selecting the number of decision areas a student is forced to consider.