Business marketing: connecting strategy, relationships, and learning (int'l ed)
Auteur :
Dwyer, F.Robert / Tanner, John F.
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071263436
Date de publication :
16 juin 2008
Dimensions :
25,5 x 20,2 x 2,4 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
USA
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions.