Management strategy: achieving sustained competitive advantage
Auteur :
Marcus, Professor Alfred A.
Éditeur :
Marcus, Professor Alfred A.
ISBN :
9780071289412
Date de publication :
1 avr. 2010
Dimensions :
23,4 x 18,7 x 1,0 cm
Poids :
381 g
Langue :
Anglais
Pays d'origine :
USA
Focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. This title demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved.