Introduction to mass communication: media literacy and culture
Auteur :
Baran, Stanley J.
Éditeur :
Baran, Stanley J.
ISBN :
9780071317153
Date de publication :
1 févr. 2011
Dimensions :
27,4 x 21,5 x 2,0 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
USA
Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This text helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.