Global marketing: contemporary theory, practice, and cases
Auteur :
Alon, Ilan
Éditeur :
Alon, IlanJaffe, Eugene D.,
ISBN :
9780071318204
Date de publication :
1 mai 2012
Dimensions :
25,1 x 24,1 x 2,5 cm
Poids :
1059 g
Langue :
Anglais
Pays d'origine :
USA
Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).