Essentials of marketing research
Auteur :
Hair, J
Éditeur :
Hair, JWolfinbarger, Mary,Bush, Robert P,Ortinau, David J.,
ISBN :
9780071318372
Date de publication :
1 oct. 2012
Dimensions :
25,4 x 20,3 x 1,7 cm
Poids :
734 g
Langue :
Anglais
Pays d'origine :
USA
Takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book gives students a strong command of market research principles, while being short enough to use alongside cases or projects. It delivers a review of marketing research topics.