Contemporary advertising
Auteur :
Arens, William F.
Éditeur :
Arens, William F.Weigold, Michael F.,Arens, Christian,
ISBN :
9780071318389
Date de publication :
1 déc. 2012
Dimensions :
27,6 x 22,8 x 2,5 cm
Poids :
1503 g
Langue :
Anglais
Pays d'origine :
USA
Presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.