Rethinking the sales force: redefining selling to create and capture customer value
Auteur :
DeVincentis, John / Rackham, Neil
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071342537
Date de publication :
16 mars 1999
Dimensions :
23,4 x 15,2 x 3,3 cm
Poids :
598 g
Langue :
Anglais
Pays d'origine :
USA
Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.