Positioning: the battle for your mind, 20th anniversary edition
Auteur :
Ries, Al / Trout, Jack
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071359160
Date de publication :
16 déc. 2000
Dimensions :
21,1 x 19,6 x 2,5 cm
Poids :
526 g
Langue :
Anglais
Pays d'origine :
USA
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.