Product strategy for high technology companies
Auteur :
McGrath, Michael
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071362467
Date de publication :
16 oct. 2000
Dimensions :
23,6 x 16,0 x 3,1 cm
Poids :
692 g
Langue :
Anglais
Pays d'origine :
USA
Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.