Emotion marketing: the hallmark way of winning customers for life
Auteur :
Robinette, Scott / Brand, Claire
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071364140
Date de publication :
16 janv. 2001
Dimensions :
24,1 x 16,0 x 2,7 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.