Positioning: the battle for your mind
Auteur :
Ries, Al / Trout, Jack
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071373586
Date de publication :
16 janv. 2001
Dimensions :
20,3 x 13,7 x 1,5 cm
Poids :
236 g
Langue :
Anglais
Pays d'origine :
USA
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.