Power of corporate communication, the
Auteur :
Argenti, Paul A / Forman, Janis
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071379496
Date de publication :
16 juil. 2002
Dimensions :
23,1 x 15,8 x 2,9 cm
Poids :
576 g
Langue :
Anglais
Pays d'origine :
USA
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.