Customer relationship management
Auteur :
Anderson, Kristin / Kerr, Carol
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071379540
Date de publication :
16 oct. 2001
Dimensions :
22,6 x 15,0 x 1,3 cm
Poids :
248 g
Langue :
Anglais
Pays d'origine :
USA
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.