Entrepreneurial management
Auteur :
Calvin, Robert J.
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071382007
Date de publication :
1 mars 2002
Dimensions :
23,1 x 16,2 x 3,0 cm
Poids :
615 g
Langue :
Anglais
Pays d'origine :
USA
Presents the human, technical, and financial issues that confront new businesses. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, this book helps budding entrepreneurs master the planning and growth issues to make any new business a success.