Fundamentals of business-to-business sales & marketing, the
Auteur :
Coe, John
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071408790
Date de publication :
16 sept. 2003
Dimensions :
23,1 x 15,8 x 1,0 cm
Poids :
506 g
Langue :
Anglais
Pays d'origine :
USA
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.