Product manager's field guide, the
Auteur :
Gorchels, Linda
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071410595
Date de publication :
16 mai 2003
Dimensions :
23,1 x 19,1 x 1,3 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. It provides you with an action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.