Marketing roi
Auteur :
Lenskold, James
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071413633
Date de publication :
16 août 2003
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
556 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.