Seven keys to managing strategic accounts, the
Auteur :
Reese, Samuel
Éditeur :
Reese, SamuelSherman, Sallie,Sperry, Joseph,
ISBN :
9780071417525
Date de publication :
1 mai 2003
Dimensions :
23,5 x 16,2 x 2,1 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Contains top-to-bottom techniques for keeping customers happy. This book offers practices and examples of how to manage key interactions and relationships using strategic accounts for greater loyalty, higher profitability, and consistent competitive advantage.